Saturday, November 7, 2009

Social Media: basics first.

  • Clearly define your product offering so your clients immediately understand it.
  • Define market demographics for your product.
  • Graphic design (UI) and user experience (UX).
  • Make your products easy to find your website. Read book: Don't make me think!
  • Simplify purchasing process; the "One click purchase" made famous.
  • Collect and data-mine your client input (page views, click-thru, favorites, feedback forms, etc.)
  • Generate ideas to improve your product and to reinvent your offering. (Extent of your offering's liquidity).
  • SEO (Search Engine Optimization) define a short and clear list of keywords that are unique