Saturday, November 7, 2009

Social Media: what went wrong?

  • Wrong demographics
    • peer targeting instead of real audience in the community
  • Bad content
    • all about sales pitch
    • cut it is half
  • Lack of internal support:
    • CEO does not believe in this "computer thing"
    • your team thinks you are "out of it"
  • Stop Spamming
    • subscription emails vs. "your friend commented on your ..."