During bad economical times, social media becomes an extremely important marketing tool for business. Social media helps building a positive image of your overall success of your company independent of the stagnated economy.
Often times customers will choose established and self sustained businesses to make any transaction with, in other words customers look for reliable companies. Assuming that your business is already offering valuable services and products, social media can be the best tool to communicate your business success and sustainability in the market.
Social media is affective only when you engage in a constant communication with your clients or online community. The key is to an effective online social marketing strategy is to provide multi channeled communication between your business, customers, and experts in your services or products, in other worlds create a community. By engaging the community in social media, you already have an ongoing marketing for your business, which in turn helps building a positive and independent image of your business.