Saturday, November 21, 2009

Why Nobody Cares About Your Blog

If I walked into a crowded mall, went into the food court, stood there in the middle of it and just started talking, what do you think would happen?

Most people wouldn’t see me. Then, a few would and they would probably think I was crazy. At the end of the day, I’ll just be that crazy guy they saw at the mall.

  • speak TO your audience no AT your audience
  • personal relationships still apply
  • your job is to have something worth saying to your audience
  • get them to talk back to you
  • establish authority in the field
  • become their trusted friend

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